Creating My Artist's Identity

Artist's Name:
Lizzie Calvert

Photo of the artist:


Artist's record label:
Lizzie has not been signed yet.

Some basic facts about her:
- Lizzie Calvert is an 18 year old singer/songwriter from Manchester. 
- She is passionate about music and writes relatable lyrics.
-  Her music embodies the perfect fusion of Pop with an electronic based edge. 
- Her voice and vocal harmonies are incorporated around synths and drum machines. 

Samples of clothing you would like her to wear:
I believe that my artist has quite a quirky style since her music is very different to the ones out there in the charts now. Therefore in her video's I would envision her to wear long dresses, in a very vintage style.

As shown in the picture to the right, there are a series of outfits that I believe my artist could wear. The first dress is short and appears to be gothic/vintage, with white lace colours. However to contrast with this, the makeup consists of dark red lipstick and a black beanie, topped off with black army lace boots, therefore once again giving off a quirky style since mixing casual with formal. This reflects the artist's personality and her music style, since it is hard to categorize just as her music is. The outfit next to it is a lace black dress, which I found appropriate whilst listening to the song which is appropriately as dark and quite gothic in itself. Once again the contrast has been given as not only are there bright lips but also a pink band of roses to go across her head. The third outfit matches a little better, the vintage style clearly shining through with the dark, musty, velvety colours and the material of lace once again. The final outfit is a lot more casual, striped jeans and an equally as casual top, with a black and white converse on a heel, very alternative and contrasting once again. To top it off I can imagine my artist wearing bandana's, geeky glasses and having constantly messy hair.

Samples of typography you would use in their video:

Since the artist I think is very alternative and quirky in her style, I would use quirky typography. The first example, top left, is slightly blurred and almost looks like it has been stamped on the screen. I think that this works well with her type of music since her songs are very sharp and quick to the point, just as the font is. The second example (dark red, far white) I think is equally as quirky since it is almost like a school-themed typography. Also, the letters are quite wonky and aren't in a straight line which I think reflects my artist's voice, which wobbles and varies in different sections of most of her songs. The third example (center left, blue) steers away from the quirky side and deeper into the vintage side of my artist. The font looks old fashioned and the dark colour of blue is just as vintage as the outfits I had chosen. The fourth example (dark red, bottom right, large font) is more in a hand writing style, back in it's original form of quirkiness. The deep dark colour of red reflects on the pain that my artist has when she sings, as her songs are usually about confusion and heartbreak, therefore the dark colour of blood (that I also used as the colour of the lipstick I would want her to wear). The final example (dark green and bottom left) is both vintage and quirky, the writing didn't form a certain pattern and the dark colour of green is almost the colour of moss or poison ivy that would run down the wall of a large gothic tower, once again reflected of some of the messages, lyrics and moods of the songs that my artist has done.


Samples of mise-en-scene you would use in their video:

The song, in my opinion, is very dark and quite deep. As most of her songs, this song is about being trapped and having no place to go, being held up in something like a mental institution. Therefore I have chosen the following sceneries. The first picture (of a prison cell) I think would fit the song very well, since she sings 'feeling like a prisoner you can't leave now' and I think it helps to set the tone of the video. The second one (a dark field at moonlight) sets the tone well too, since an instrument that repeatedly appears is the haunting sound of the organ, which is quite dark and very haunting. The third one also matches the sound of the organ since it is a view of a church window from the outside. Also, the bars outside of the shut window once again adds to the idea of being trapped with no way to get escape. The fourth picture, which is of a padded cell which is usually used in mental institutions also adds to the trapping of someone, with nothing but a small window leadened with bars to look out from. The final picture I would use as a green screen, is of distortion and white noise. This reflects the confusion that the artist is singing about in her song, as nothing she is experiencing makes much sense for her.

Samples of colours you would use in your artist's identity:

Since a running theme through all of my artist's tracks is gothic, quirky and alternative, I think the colours that would be used to properly describe the artist would be dark and deep, such as deep purples and blues. They aren't only slightly gothic and quirky but they also reflect on the moods of the songs that she writes, as they are quite messy and have no set pattern to not only lyrics and vocals but also instruments.

Samples of imagery which their song evokes in your mind:

The song is purely about being trapped and not being able to have anywhere to go. Therefore I have chosen the following pictures that I can think of when listening to the song. The first picture (a girl bent over in a heap with bruises on her back) I think shows the difficultly of battling with her mind. She has bruises on her back, showing she has been hurt, which some of the lyrics of the song relate to. The second picture (a girl who's hair and face is blurred) also shows the panic and confusion that is being experienced. The third picture (of a girl drowning with the words 'I've got a war inside my head) shows the panic and distress that is being felt, relating once again to the song. The fourth picture (of Lana Del Rey with the words 'I've got a war in my mind) once again similarly adds to the confused emotion being felt. The fifth picture (help me please) shows the desperation that is being felt, that the artist needs help. The sixth picture is of a girl clutching her hair in distress, again showing the feeling of being trapped. The seventh picture (my mind is killing me), is showing the battle that one has with their head and their heart, not knowing what exactly they are going for. The eighth picture is of the words 'I am in hell help me' painted on a wall in what looks like blood. Once again this adds to the trap that the artist is in, since it is on a wall this perhaps shows that it is absolutely impossible to escape. The ninth picture however is of the outside, which does contradict the lyrics but since the picture is still blurred it shows once again the confusion, which could show that even when she has come out of wherever she was being held that she still doesn't know what to do with herself. It just has the simple word 'run'.The final picture is of a girl with black tape across her mouth with the word 'help.', showing that she couldn't talk and is also restricted from speech.

A photo of the person you would have play your actor in you video:
 I would choose the model 'Ann Ward' to play the actress in my video. I think that she has the right look (scared, distraught, quite skinny, doe eyed) and I think she could play a perfect trapped victim.