99dollarmusicvideos.com is a website in which people are able to make their own music videos and post them for only 99 dollars or under. It is a cheap and effective way to allow people to experiment with their creativity for a price that is suitable for them. - What is their ethos?
Their ethos is to change the idea music videos being a production liability and turning it into a creative challenge. They believe that music videos are now too focused on how much money has been moved and now it has left it's creative streak in the industry, therefore now becoming competitive with other people. Because of this, music videos are less original and creative, but now even if they don't make sense as long as plenty of money has been put into it then it should do very well. Therefore, now, 99dollarmusicvideos aim to create music videos with a low budget, so that creativity can shine through.
- What types, labels and genres of music appear on their website?
The most common genre of music to appear are Rock, Indie and Alternative. Commonly used by bands, such as 'Lowery' however there are also both male and female solo artists. The songs themselves appear to be quite depressing, or miserable. They lyrics consist of alcohol, sadness, emotional thoughts and the video's are very relevant to the lyrics. The videos look very well made and alway match the mood of the song.
- What is the relationship between 99dollarmusicvideos.com, their film-makers and music acts?
The film-makers and the music acts appear to work together, then submitting their finished product of their videos to 99dollarmusicvideos who then upload their video either onto their YouTube channel or onto their Tumblr, giving the artist and film maker full right but then also claiming their video's to their own name by putting their logo '99dollarmusicvideos' onto the beginning of all of the artists music videos.
- Which costs are and aren't included in the $99?
Even though it is not clear on the site, the costs of the making are included in the video but not costs of transportation, etc.
- How does 99dollarmusicvideo.com encourage audience participation?
99dollarmusicvideo state that if the audience produce their own music video and submit it into their website, they will then feature it, therefore giving the artists more recognition that they may not have originally received without their help. Therefore it could be a launching point for an ordinary person's musical career.
- Is it possible to make a professional quality music for $99?
It is possible. Many of the videos on 99dollarmusicvideo are full of very professional up and coming artists and many of them appear to get their inspiration from other artists, for example one particular music video that I saw on their channel looked very similar to the Gorrilaz and the way that they used to animate themselves in the video instead of using their real faces. Therefore the music videos look very professional. However, one problem with only having $99dollars is that some videos don't look high quality and they look cheap and not particularly high quality. Also, since many music videos have been made already, a lot of music videos look like cheap parody videos of some already made, which viewers clearly don't accept on YouTube since the dislike bar for some videos are so high.
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