Music Video Pitch & Feedback

Pitch reflection

Are there any areas if the presentation you would like to give any more detail on?

I believe that I had expanded extensively on the creativity of the music video however I believe I could have added a little bit more on how I was going to make my music video stand out from any other conventions that I may have used the same idea, since I had explained that there were a few other videos that had similar ideas to what I had. I should have told the audience how exactly I would make sure my video was different and unique to any other video out there, just to ensure that I kept my ideas fresh in everyone's mind.

I also should have expanded a lot more on Andrew Goodwin's Theory to weave it in with my idea for my music video, just to show that I had studied this previously and that I was confident in what I was doing and what I was saying.

What did your audience identify as the strengths of your music video idea?

My audience were very keen on my music video idea and the overall story line, since many songs that are the most popular in the charts don't have unusual videos that go against the original conventions. They thought that the camera shots and the typography for my star identity were also particularly well thought out. Therefore the creativity and the practicality were strong points in my music video pitch.

What did your audience identify as areas for improvement?

One point was that I needed to expand a little more on what my main character of the music video was actually going to be doing. Another point was time management - since my main character (Taylor) was going to be in all of my video and in many of other people's, it was essential that we had time to work with all of us and that the time for filming didn't clash so that Taylor wasn't that busy. The whole point of creating filming on certain dates was to get this all finished in time so that if Taylor needed to star in other videos she would have the time to do this and still be apart of ours. Also I should have also added more references back to Andrew Goodwin's Music Video Theory, which I mentioned briefly but didn't actually reference back to Goodwin himself.

What changes will you make to your music video concept based on the feedback you received?

I will make sure that the idea of the video is clear. In many other videos similar to this one, the main character of being labelled as 'crazy' appears to be very proud of the fact that she is 'out of her mind' and in the 'Dance Without You' video she is being possessed by a demon and has clearly, no escape. However in my video I want to ensure that the main storyline is slightly more different, as I am making my character break out of the asylum and break free but then as she sees the busy world that she has been locked away from, she begins having second thoughts on whether this is a good idea.